Product Insights: Confectionery in the US

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TasteSense does not contain polyols, unlike most other sugar reduction solutions on the market. Gelatin Replacement Gelatin is another confectionery ingredient consumers are trying to avoid.

Sweets such as gummies, aerated candies, soft chews and marshmallows are all traditionally made using gelatin. Manufacturers everywhere are looking for new and innovative ways to overcome this challenge and meet consumer demand.

This has pervaded confectionery, where multisensorial is a natural fit—you can capture many different tastes, textures and sensations in just one bite. For example, there are many ways to combine different flavours, such as by using slow release and melting microgranules. Texture is another big area in which multisensorial can come into play: one treat could have a crunchy sugar coating over a soft chewy marshmallow and another could have a surprisingly gooey core.

More than any other trend, this zest for experimentation and novelty has allowed us to transform our lab into a playground to develop new concepts. The chefs, flavourists and food scientists on our global confectionery team are constantly innovating.

Our insights of the Confectionery & Chocolate market’s trends all around the world

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Explore our website to learn more about our confectionery offerings, our custom sweet solutions and our work in taste modulation and sugar reduction. I accept. Consumer demand falls into two main categories: health and experience. Some trends seem complimentary, while others are a bit more at odds with one another.


Sugar confectionery, which globally takes 2 nd place in terms of market share There are so many different ways to innovate with new flavour combinations or textures. Chewy candies like gummies, for example, are incredibly flexible from a production standpoint as flavours, shapes and textures can be easily changed with just a few steps.

The results are often some truly unique innovations like kiwi and celery gummies or ginger wasabi marshmallows, which appeal to the adventurous palates of especially the younger consumers. However, when enriched with extra nutrients like vitamins, it becomes an excellent carrier of added health benefits.

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Leading the trend is Latin America, where over With a market share of In particular, small bags are increasingly popular amongst time-strapped consumers that still want to keep an eye on their waist as they deliver both convenience and portion control. The future looks bright for confectionery manufacturers. If you want to find out how tna can help you maximise the opportunities the market is offering, contact one of our confectionery experts or stop by our booth at ProSweets Cologne, hall 10, stand G!

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